Growing a B2B Webapp

As a bootstrapped B2B company, growing a product without a significant marketing budget can be a major obstacle. However, there are ways to achieve growth by utilizing consumer growth strategies. Here are some suggestions I've heard from friends and other sources: Prioritize the end-user experience 1. Utilize social media to connect with potential customers 2. Encourage referrals from satisfied customers 3. Consider offering a free version of the product to attract new users. Do you also face this challenge as a bootstrapped B2B company?