Getting new b2b customers: What works best for you?

Question

I used to rely 100% on paid meta ads.

Now, my marketing mix for my B2B acquisition flows looks a lot different - and unique to each company.

Some e.g. rely 100% on boosted Reels with DM's driving conversion.

Other 100% on LinkedIn marketing.

What works for your business and why? 🤔

Vaibhav · Accepted Answer

@casper_brix So far, I have only tried it organically and manually through LinkedIn.

Vaibhav · Answer

I find cold calling or emailing the best way and attempting to find a 'large' customer because that works as an anchor.

Luka Brzin · Answer

Cold emailing works bets for us.

Identifying your ICP is very important but you also have to consider a wider audience.

If your interested in learning more feel free to contact me on LinkedIn and I will try my best to give you the best advice possible.

Cheers.

Casper Brix · Answer

@vaibhavdwivedi Interesting! Do you use any specific tools to find the leads?

Casper Brix · Answer

@salesify And looking forward to your launch! I just hit the notify me :)

Tom Rudnai · Answer

Depends on ICP hugely, i think. If you're selling Sales Tech, Cold Calling 100%. If you're selling to technical personas, communities work great. Also put the product front and centre and let them play around with it.

Ethan Wade · Answer

Cold calling works best in my opinion. Conversion rates to demo are much much higher than cold emailing.

Ethan Wade · Answer

@casper_brix Thanks you! appreciate it :)

Casper Brix · Answer

@tom_rudnai1 cool thanks for sharing this

Casper Brix · Answer

@salesify Thanks for sharing!

Casper Brix · Answer

@luka_brzin Thanks, Luka! I will :)

Getting new b2b customers: What works best for you?

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