For early stage companies, how much do you prioritize making a formal brand guideline?
Devreet
7 replies
Is this something thats a high priority?
Replies
![Eden](https://ph-avatars.imgix.net/5326620/76949dec-a7ee-4cf2-922e-b657b488e33a.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Eden@entreeden
I'll try my best to stick to a color scheme but outside of that I'm not really prioritizing it!
Share
It's not that important at all. If you don't have a product with Product Market Fit, then you should be building and talking to users.
Once you have PMF and a sales flywheel that works, then you can work on brand guidelines.
Just bare basics and refine as you grow
At the beginning of my startup, once I found a name (so difficult lol), I designed a super simple logo, picked a font, and 2 colours.
That was enough to create simple marketing content and a website.
Early-stage companies should prioritize creating a formal brand guideline if they want to create a consistent and memorable brand identity.