What types of events do you track on Google analytics? How complex can you get?

Following!

I would say the events that matter! And not everything that can be measured matters, btw. There are metrics about core product usage, user behaviour, or others that only interest internal teams, e.g. marketing. Additionally, it's good to have set up reports that will record changes in adoption, or engagement, following a new feature launch/update. To sound very PMish, what's your North Star metric? How do you measure that? Many modern SaaS come with their own analytics capabilities, however I favour a multi-truth approach that offers supplementary views. :)

In Google Analytics, you can track a wide range of events to gain valuable insights about your website or app. These events can be as simple as monitoring page views, clicks on specific links, or even file downloads. But the real magic happens when you delve into more complex tracking. You can set up event tracking for things like form submissions, video plays, scroll depth, and interactions with embedded elements. Google Analytics is pretty flexible, so you can tailor it to your specific needs. The key is to set up event tracking that aligns with your business goals, whether you're an e-commerce site looking to track product purchases or a content-driven website measuring engagement. The complexity depends on your objectives, but with some effort, you can get as detailed as you need to better understand user behavior and improve your online presence.

You can start with the basics, like button clicks and form submissions, and then dive deeper into more complex events like video interactions, scroll tracking, and even e-commerce events if you're running an online store. However, if you find that your event tracking needs are becoming more intricate and you crave in-depth insights, platforms like Mixpanel or June could be a game-changer. They're designed to handle more complex event-tracking scenarios and offer specialized features for detailed analysis. You can explore these options further at https://datahive360.com/

You can also use Palzin Track to track events in real-time. It provides you the insights, events, identities tracking options and with Playground its very easy and simple to generate code. Read the blog article https://palzin.live/blog/decodin...