Emails are Important for building brand?
Bhhavesh Desalhey
6 replies
The email is part of a series of interactions with the brand. When developing emails, marketers should be just as obsessed with where an email sends the user. Why invest so much time on an email only to drop the user onto the generic home page? Customized landing pages—sending the user directly to the item or offer featured in the email—can result in conversion rate uplifts of 125%.
Replies
Lorenz Sell@lorenzsell
Sutra
I think so. Almost all of our marketing happens through our email list. I like that we control 100% of it.
Share
Vozo AI
Absolutely! Emails play a crucial role in building a brand as they allow for direct communication with your audience, fostering trust and loyalty. Consistently delivering valuable content through emails can significantly enhance brand recognition and customer engagement.
Launching soon!
@lightfield Yes, with this simple but effective way, you can create a good place in market and directly targeting with these emails which can be converted in customers and create a good impact in their life.
Launching soon!
It's like crafting the perfect email is the appetizer, but the customized landing page is the main course - you wouldn't want to end up sending your guests to the wrong table, right?
It's best to use marketing analytics tools like Posthog, which offer a decent funnel dashboard to diagnose bottlenecks.
I also recommend using landing page platforms like Unbounce to avoid sacrificing conversions due to unseen technical problems