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    Emails are Important for building brand?

    Bhhavesh Desalhey
    7 replies
    The email is part of a series of interactions with the brand. When developing emails, marketers should be just as obsessed with where an email sends the user. Why invest so much time on an email only to drop the user onto the generic home page? Customized landing pages—sending the user directly to the item or offer featured in the email—can result in conversion rate uplifts of 125%.

    Replies

    Lorenz Sell
    Sutra
    Sutra
    I think so. Almost all of our marketing happens through our email list. I like that we control 100% of it.
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    CY Zhou
    Vozo AI
    Vozo AI
    Absolutely! Emails play a crucial role in building a brand as they allow for direct communication with your audience, fostering trust and loyalty. Consistently delivering valuable content through emails can significantly enhance brand recognition and customer engagement.
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    Bhhavesh Desalhey
    Launching soon!
    @lightfield Yes, with this simple but effective way, you can create a good place in market and directly targeting with these emails which can be converted in customers and create a good impact in their life.
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    Gurkaran Singh
    Launching soon!
    It's like crafting the perfect email is the appetizer, but the customized landing page is the main course - you wouldn't want to end up sending your guests to the wrong table, right?
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    Jon
    Tidyread
    Tidyread
    I agree! I think email is one of the main channels of communication with users, who may not want to exchange private social accounts with product developers. Email doesn't just play a big role in the early days of a product, but it's important to use email to communicate with users about the product experience, as well as for users to voice their opinions during the product development process! Of course, if a product developer has the budget to create a forum, it can be a great way to do that as well!
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    Alex Kayahan
    It's best to use marketing analytics tools like Posthog, which offer a decent funnel dashboard to diagnose bottlenecks. I also recommend using landing page platforms like Unbounce to avoid sacrificing conversions due to unseen technical problems
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    Bhhavesh Desalhey
    Launching soon!
    @alex_kayahan Will consider this with the next campaign. Thanks!
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