Don't confuse branding with marketing
Business Marketing with Nika
31 replies
Branding 1st. Marketing 2nd.
But you need both for business.
Branding is all about making people FEEL something.
Marketing is all about making people DO something.
Most importantly...
You can't get someone to DO something unless they FEEL something.
This is why branding and marketing go hand in hand like Bonnie and Clyde kinda vibes.
Your BRANDING has to...
Create stories that make customers FEEL CONNECTED to the brand. 📖
The kind of stories that make you relatable. The real stuff. I'm not here to hurt feelings, I promise, but you're not perfect, just like me, so stop trying to be. 🫶
MARKETING is all about...
Make sure the right people SEE your brand and what you do. 👀
I like to call it, building brand presence. You can't build your business with just branding, and you can't build your business with just marketing. You need both. 🤝
Why do you need both?
Branding speaks to the heart pulling on emotion. 🤍
Marketing speaks to the mind making people take action. 🧠
Replies
Janie Baek@janie_baek
this👇!! totally agree on needing both
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@janie_baek 😇 Thank you for your comment. It means a lot to me that you are engaged with community.
So right about this one!
Great insights on branding and marketing.
Nice summary Nika... and positioning is something else as well - see April Dunsford's book it's very useful for product makers going to market. Please follow me for our launch, cheers, Mike
Yes, I met her at a workshop in Dublin, she has really helped us narrow down our ICP and how we communicate with then, worth reading and doing the positioning exercise if you are creating a product
I totally resonate with your emphasis on authenticity in branding. It's so important to be real and relatable, because that's what truly connects with people.
Cool opinions!
This is useful for me. Thanks for sharing!
This is useful for me. Thanks for sharing!
Love this!
Great explanation, Nika!
As always, valuable reminder! Thanks @busmark_w_nika !
This is so, so important
Nice insights, Nika!
Thanks for the detailed explanation! Really got some pointers to remember.
Absolutely agree!
Absolutely agree! Your explanation eloquently captures the symbiotic relationship between branding and marketing. A powerful brand story evokes emotions, fostering a deep connection with the audience. Meanwhile, strategic marketing ensures that your brand reaches the right audience and prompts them to take action. It's indeed a dynamic duo — branding for the heart and marketing for the mind. Well said! 🌟👏
Many people just fail to understand this and others refuse to acknowledge this. It pays of to understand this on the long run!
this is very helpful thank you for easy explanation
