Does “AI” sounds like a marketing cliche to you?

Question

I feel like AI is used EVERYWHERE nowadays in promoting new products. Did this term lose its novelty?

Pradeep Kumar · Accepted Answer

Yup. All products associate AI in its name to project they have advanced solutions. Even though some products use AI for less than 5% to provide services. It becomes a thing now.

Rahul Parmar · Answer

Sometimes, yes. "AI" can feel like a buzzword used for marketing, but its true potential is still evolving beyond the hype.

Feliciana · Answer

Of course not. Sometimes we have to admit that AI does bring a lot of new inspiration and new methods to marketing.

Neo Chan · Answer

I am very cautious about using this in product construction and promotion, if AI does not bring about a fundamental improvement in quality, people will think that it is not sincere and foolish

Mia Sophia Walker · Answer

AI is definitely becoming an overused buzzword in marketing. But I think if your product uses AI in a meaningful way to deliver real value, it's still worth highlighting that. Just be specific about how the AI improves the UX or results vs. empty hype. Overpromise and underdeliver with AI and you'll lose trust fast.

Prithvi Damera · Answer

AI" has increasingly become a marketing cliché, often overused to promote products that may not genuinely leverage advanced artificial intelligence. This trend can dilute the term's significance and lead to consumer skepticism about what constitutes true AI capabilities. However, genuine innovations in AI continue to emerge, making it essential to distinguish between hype and real advancements.

Sergey Gorlov · Answer

@miasophiawalker agree. my take is that AI gets commoditized in the next 5-10 years to the point when makers won't even mention it, like we don't say the business is on internet anymore

Michael Green · Answer

For sure 'AI' is overused in marketing these days. But when it's the real deal and actually improves the product in a meaningful way, I'm all for it. The key is to use AI to truly enhance UX and capabilities, not just as an empty buzzword to jump on the hype train, ya know?

Matthew David Harris · Answer

I think the key is to ensure the AI truly enhances your product's core value and user experience, not just use it as a marketing gimmick. Be transparent about how AI benefits customers. Overhyping basic AI features will seem insincere. But thoughtful AI integration that solves real user problems is powerful, not cliche. Focus on substance over buzzwords.

Alexander Rekhviashvili · Answer

That’s a fair point, Sergey! The term 'AI' does get overused, but I think it comes down to execution. If the product truly delivers value through innovative AI applications, it’s more than just a buzzword. It’s all about substance over hype!

Answer

Totally get where you're coming from! AI has become such a buzzword that it can feel a bit overused, especially in marketing. But I think the real magic happens when it’s not just a selling point but genuinely enhances the product experience. Curious to hear what others think — is AI still a hook, or has it just become the norm?

Sergey Gorlov · Answer

@justspk true. I guess this is how it will be in this decade

Sergey Gorlov · Answer

@feliciana_liu yes! we are building an AI tool for designing ad banners and I have to admit sometimes it comes up with amazing ideas.

Sergey Gorlov · Answer

@rahul_parmar2405 agree!

Does “AI” sounds like a marketing cliche to you?

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