Do you think video marketing will be a lasting trend? What can replace it?
Janset Angı
109 replies
I think it’ll be one of the top trends for a while. For the feature, maybe there’ll be more interactive visual content. What do you think?
Replies
Gavin Hammar@gavin_hammar
StoryPrompt
For sure. We actually just launched a video-first community platform today on PH. We believe face-to-face async communities are the future. Check it out: https://www.producthunt.com/post...
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It depends on the user engagement we now had observed both longtime videos & shorts people gave value to both as per their interests but may be AI is evolving someday we can see another form of video marketing.
Oppflow
@julie_john Yes, user habits constantly evolve so new techs will also adapt to them
I'm an SEO specialist with more than 10 years of experience and I think video will play a larger role in SEO in 2023 and beyond. Google has made a few subtle hints that they are going to start prioritizing video more. One being adding video metrics in Google Search Console so you can track all pages that contain video and track their metrics against other pages.
PH Hunters
I feel video marketing gives the most dopamine hit to people compared to all other mediums of marketing. So yeah I think it is only going to grow bigger with advances in AR & VR.
Yes, video marketing will be a lasting trend. It's one of the most powerful ways to connect with your audience and create an emotional connection. Plus, it's a great way to show off your product or service in a more engaging way.
Something that could potentially replace video marketing is virtual reality. With virtual reality, you can immerse your audience in a completely new world and give them an even more immersive experience.
Comment Deleted
Yes it probably is. We went from text > images > video desktop (long form) > video handheld (short form) pretty fast. Have also noticed less people nowadays are inclined to read (especially the younger generation).
I think its also a great way to convey more information (and emotions) quicker - while being entertaining.
Oppflow
Videos definitely seem to generate a lot of interest in users. I've found video memes to perform really well on my Twitter on par with text tweets :)
Apart from that, videos from customers on landing pages actually build a lot of social proof which I've witnessed firsthand while seeing customers use https://famewall.io for video testimonials😄
Oppflow
For SAAS Products marketing - interactive Live Demos are definitely here to stay.
And I am building a product for exactly that.
Check it out https://livedemo.live
SocialBoat
I think video marketing will grow even further. It provides an immersive way to explain a product or message. Perhaps we might see traditionally written content auto transcribed in video in future
The core content will remain the same, but the way people will consume it will keep changing.
If you focus on your writing, you can repurpose it into podcasts, videos, and other forms of content.
What hasn't changed is the way you write and make use of human psychology!
Good to see that someone is talking about marketing. I am also working on basketball digital marketing and for this purpose I am implementing video marketing strategy.
We play play snake much these days. There's a simple reason for this: our kids are older now.
Frontitude
Whether it's through holograms or another platform, I think videos are here to stay. Although I'm still unsure about the metaverse, that can definitely change the future of visual content.
Oppflow
@neri_raanani Yes, since now we know that technology is beyond our imagination sometimes, for sure there are very exciting changes await us :)
LeadDelta professional relationships CRM
I think marketing in some form is old as humans are.
People used to leave food to attract animals to kill and eat.
For me, that's a kind of marketing.
Explain Code App
I think video marketing will be a lasting trend, it can be very versatile as well especially if you do something like choose your own path in the video to lead the user to a conversion point.
Oppflow
@rob_henrichs Unique and engaging videos will enhance success for a long time without a doubt.
WorkHub
Yes, I believe the video marketing trend is enormous and has been here for a long time.
Its popularity is due in part to the fact that it is an engaging and effective way to communicate with your target audience. Additionally, it’s still a popular format through all these years (TV, Streaming, Youtube, TikTok).
However, there is always the possibility that something could shape video marketing. But as a storytelling tool video marketing is one of the best ones
Video marketing is awesome and catches many eyes passively if they find it. Doing demos, virtual events, and live events probably catches a lot more eyes and sign ups.