What type of SaaS email marketing do you think performs the best?

Janset Angı
6 replies
Or do you have favorite SaaS companies that do it very well?

Replies

Hemant Warier
As a marketer who has tried various types of SaaS email marketing campaigns, I've found that the ones that perform the best are those that are personalized and targeted to specific segments of my audience. For example, I've had great success with automated email drip campaigns that are triggered based on specific actions or behaviors of my subscribers. For example, if someone subscribes to my newsletter but hasn't opened any emails in a while, I might send them a targeted email reminding them of the valuable content they're missing out on and offering them a chance to opt back in to my emails. I've also had great success with targeted email campaigns that are personalized based on the data I've collected about my subscribers. For example, if I know that someone is interested in a particular product or service, I might send them an email with a special offer or coupon to entice them to make a purchase. Overall, I believe that the key to successful SaaS email marketing is to get to know your audience and tailor your campaigns to their specific needs and interests. By doing so, you'll be able to create emails that not only engage and convert your subscribers, but also build long-lasting relationships with them.
Janset Angı
@hemantwarier Great, it's definitely true that generic emails won't appeal to everyone. It's very effective to read the data correctly and think about it as if it were them and offer on point solutions or opportunities. Thanks a lot for sharing your valuable ideas and experiences!
Bart Drijver
Personalized videos! We've tried it a couple of times and the conversion rate was insane.
Janset Angı
@bartdrijver97 Great! How do you personalize them? Can you mention more? :)
Jim Gleason
I've heard that a brand new exciting tool for SaaS is coming on new year. Rumors say that it extracts leads for you as well as provides a cloud storage and makes 100s of personalized videos for you too. An all in one tool. Might be worth checking.