Do you think a closed beta launch for a marketplace make sense ?
Sanat Mohanty
5 replies
Hey everybody 👋
Do you think launching a marketplace in closed beta is a good idea?
Has anyone done this ? Any examples / experience around this ?
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![Zach Castaneda](https://ph-avatars.imgix.net/4875313/3411168a-0682-4c2a-8037-218a4f77e2b3.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Zach Castaneda@zachcastaneda
100% yes! Plus that will build FOMO for those that are not included in the beta!
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A closed beta always makes sense. That way, you get time to work on the bugs and to slowly scale up without being inundated with expectations, feedback and complaints
If you are just trying to find bugs then a beta launch might be useful. However, a marketplace startup must overcome the cold start problem. That is, you must get enough buyers and sellers simultaneously to create a self sustaining network. In my opinion this would be extremely difficult in a beta launch.