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  2. Do you start building your product before/during...

Do you start building your product before/during validation or only after?

Jacopo Tallini
9 replies

Replies

Elena Tsemirava
We started building a project based on the customer pain points that we defined during interviews. We just wanted to be sure that there are customers ready to pay for our product.
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Jacopo Tallini
I really can't understand what's the better way, because if you start building before you put too much effort in something that can fail, if you start after you are going to be late with the market/audience
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Jacopo Tallini
Please explain in the comment what and why you choose that answer
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Marco Garcia
I've built before validation and it was a failure. I'm now trying to do it after validation and am currently in the process of knowing if this was the right choice.
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Jacopo Tallini
@donmarco aren't you afraid of timing? Like you are late for your product
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Marco Garcia
@jacopo_tallini no, because in this segment I really feel the need to validate the problem first. However if you already have plenty of competitors and you think that there’s something that you definitely will do better, the problem is already validated and you can proceed to start building. That’s the only scenario I can think of where I could be afraid of timing.
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