Do you have a referral strategy in your product?
Malak Koshty
10 replies
If yes - how did you create it? Using a third party tool or in-house?
Replies
Hariz Maloy@hariz_maloy1
Vidiofy
Following this discussion as we're planning to create a referral/affiliate strategy as well. Main question we've been having is how do we not become one of those "make money using this tool" kind of product but getting actual users to reach out to similar profiles who will gain actual value from the output of our product.
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Vidiofy
@ahmedkhairy Well the final goal would be to find similar user profiles to use the tool and measure a healthy free to paid funnel through the referrals. At the same time, I want to protect from any abuse should that arise. In our space, almost every competitor has a referral campaign but many of the content created by their affiliates can come off a little scammy with the "you can make thousands every month using this AI tool". I want to avoid that.
Referd
@hariz_maloy1 Hey Hariz, you've got an interesting product!
What do you want to promote through your referral strategy? Happy to help :)
Referd
@hariz_maloy1 I agree, this approach attracts the wrong users and and conveys wrong signals about your product. A question though, what kind of incentives are you willing to offer to your users? I'm assuming in-app credits or discount?
Vidiofy
@ahmedkhairy we were thinking every 5-10 referrals gets you the next month free. Something like that.
Referd
@hariz_maloy1 Sounds like a plan. In that case, my recommendation is to implement a tiered referral program, where you offer simple rewards at first and gradually make them more challenging as users progress.This way, people are more likely to keep referring others, while you lower your customer acquisition cost for referrals over time. And because incentives are in-app benefits, you're not really paying any money :)
We discussed it and it’ll probably be in roadmap!
Please feel free to contribute and suggest a referral strategy in the comments of our launch of today!
Referd
@gabriele_mazzola Checked your app. Super cool! Curious to know what kind of incentives/rewards would you offer through your referrals program? Is it in-app rewards, or through external partners?