Curious to know.
Chetan Natesh
21 replies
Many people subscribe to newsletters nowadays. It's an effective way to get your information.
I was curious to know does anybody subscribe to paid newsletters? If yes, what about the paid newsletter convinced to subscribe?
Also please mention the name of the newsletter you pay for :)
Replies
Bruce Liao@bruceliao
Yes, I subscribe to the Wall Street Journal's paid newsletter. The main reason I decided to pay for it is because of the high quality and reliable journalism that they provide. The in-depth analysis and expertise on business and finance topics is worth the cost for me.
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The only paid newsletter I have is my local newspaper. The reason I do that is not to let go the habit of reading actual printed information.
KoolStories
A paid newsletter would be complementing a special product. It cannot be sold on its own. I personally don't invest in them though.
@jacopo_lai So what are the option for people who can write good long form?
Medium, writing blogs for clients or writing for a newsletter that has another product that they are selling besides content?
KoolStories
@chetan_natesh Its very subjective. Writing good long form content can work at any situation given the need is justified.
I personally don't subscribe to any paid newsletters myself. I think if you're offering a paid newsletter, there needs to be something else you're offering along with the newsletter because so many people can get whatever information you offer for free online.
The real value is selling a community or something akin to a course. For example, take a look at trends.co
They offer a paid newsletter, but they also offer a facebook community and member exclusive events. So you're really paying for a membership for an exclusive club
TL;DR: most people don't pay for newspapers now that most info is free and easily accessible online; they pay for memberships.
@richard_gao2 Thank you for this comment, it has raised an interesting question for me, do you mean to say most newsletters that have good quality information are free and if you want to charge something there has to be a secondary offering?
If a secondary offering doesn't exist then even if you can come up with a really great newsletter it has to be distributed for free, with only possible income being advertising revenue?
Yes, I do subscribe to paid newsletters. I currently pay for the "Morning Brew" newsletter, which is a daily digest of the latest business news and trends. I decided to subscribe to this newsletter because it provides concise and informative summaries of the top stories in the business world, which is important for staying up-to-date on developments in my field. The newsletter also offers exclusive content and analysis, which I find valuable. Additionally, the team behind the newsletter is known for their wit and humor, which makes the reading experience enjoyable.
@henrymiller Thank you for your input Henry , I am starting to see a trend here , people are ready to pay for rich analysis that is fact checked.
Paid newsletters used to be papers. But now with online access it is much simpler to google something out. I would not pay unless it was something very special and found nothing like this yet.
@julio_antonio_marquez What about discovery?
Yes you can google what you KNOW you want to find out, I agree.
But what about content that you didn't know was interesting before you read it.
There is one option - you can ask Google to show you what's interesting, but is that worth it?
@chetan_natesh So what are the option for people who can write good long form?
Medium, writing blogs for clients or writing for a newsletter that has another product that they are selling besides content?