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  • Converting Interested leads into MVP users

    Gabriela Quiroz
    2 replies
    Any strategies or tips on how to make interested MVP users to actually install your product once they agreed on testing it?

    Replies

    Pam Garza
    Hi Gabriela, One big tip is to make sure that the on boarding process is as smooth as possible. Although it is an MVP, its always good to check for bugs or any major issues that might arise. For us, it helped to have a very clear onboarding email with a detailed step by step process including pictures. Especially if launching with something like testflight, which is a bit more complex than simply downloading an app from the app store. In terms of encouragement, you could try an in-person beta session, which encourages all participants to be on the same page. You could giveaway merch or have food available as a thank you to participants (we gave away pizza to our college student beta testers and it was a big hit!) Best of luck!
    Gabriela Quiroz
    @pamsny THANK YOU SO MUCH! This is sooo helpful!