Being paid for your personal data

How comfortable would you be for brands to pay you and/or give you exclusive and special benefits in exchange for your data? This data can be provided in different forms, be it anonymised, actual, part or full. For example sharing your preferences, transactions across different brands, and your responses to their surveys and focus groups? If you would be willing to be paid, what level of detail would you be willing to share and what would adequately compensate that in the form of money or benefits (eg. discounts or freebies)? Any insights is greatly appreciated 🤍