Are you team Build in Public or team Stealth mode?

Question

Would you rather share all your journey in public or lay low until your product is ready?

Business Marketing with Nika · Accepted Answer

I am something between, but more into build-in public because when you show up, you have extra content and people know what happens. (and can give you feedback along the way)

Pablo Roig · Answer

Build in public 100%, we tried to launch at least one time every two weeks, what we are working on

Toni · Answer

@busmark_w_nika I feel I m not sharing often enough too.
I would say once a week a post about the journey would be the minimum.

Nick Zemlyanskiy · Answer

We're building in stealth mode until we really have something to show. It's only once when you can make first impression :)

Answer

I am team Build in Public! Sharing progress and getting feedback early helps improve the product and builds a community

Toni · Answer

@pabloroigburgui great ! That s commitment and openness !

Do you also share the struggles and down times ?

Business Marketing with Nika · Answer

@toni_pm yep, I agree that more would be better but time is limited :D

Toni · Answer

@busmark_w_nika same here. 
Into sharing  as much relevant stuff as possible. 
To get insights and feedback to grow faster (even if it hurts sometime !!)

Tom Bruining · Answer

I think you have to settle somewhere in-between and pick your audience.

Early-on we built-in-public, but specifically in early-stage communities. Once we reached a stage of product maturity we started being more open in traditional social media (e.g. LinkedIn) where the expectations of quality are much higher.

I do think that if you're trying to build something PLG driven, building in public is a necessity to increase your online profile for SEO, etc.

Wallace App · Answer

I recommend not laying low if you are anywhere close to being solo. I have a project in review on Google Play I can't seem to get past closed testing due to lack of testers. Anyone interested in beta testing a cast enabled streaming movie app for Android?

Toni · Answer

@klauss_zee thanks for sharing. How long does it take you to get something to show for ?

Daniel Zaitzow · Answer

Stealth but I think theres a little more value in building in public (to a degree)

Pablo Roig · Answer

@toni_pm Yes but in a more personal way in our linkedin profiles!

Nick Zemlyanskiy · Answer

@toni_pm Hope we'll get it ready enough in next 6 months

Sree · Answer

Building in public is smarter—why launch your product to an audience of crickets? The other benefit of building in public is you'll get faster feedback from a community.

Are you team Build in Public or team Stealth mode?

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