ABM Marketing
Amit Doda
5 replies
Can someone share their experience with ABM (account-based marketing) for a SAAS product?
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Anthony Richard Thompson@anthonyrichardthompson
ABM is definitely legit but you gotta be strategic.. like laser focused on your target accounts and sending them personalised stuff thru multiple channels.. CRM integration helps a ton too for keeping track & measuring ROI.. it ain't easy though, took a while for us to get our ABM groove going but now seeing real results
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Yeah, ABM is super effective for targeting high-value accounts. We use 6sense to help identify key accounts and deliver personalized content across channels. It's been a game-changer for aligning sales and marketing. Anyone else using AI/ML for their ABM programs? Would love to compare notes!
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalised campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
ABM has helped us tailor our messaging for specific accounts, which has led to higher conversion rates. It’s a great strategy for SAAS products with a niche audience.
Hi Amit, I'll try to go a bit deeper. ABM works best for me when I have a regular marketing lane and then I have a few key accounts that I have specialized campaigns for (and thus the ABM part). In my last company it meant that I talked to sales monthly and worked closely with them to define target accounts and other channels that we would reach them on top of our regular marketing campaigns. That meant creating specific landing pages, content and then distributing through different channels (events/direct mail). That extra push combined with sales pushes made those 100 accounts 5X more likely to go into a meeting with us.