ABM Marketing

ABM is definitely legit but you gotta be strategic.. like laser focused on your target accounts and sending them personalised stuff thru multiple channels.. CRM integration helps a ton too for keeping track & measuring ROI.. it ain't easy though, took a while for us to get our ABM groove going but now seeing real results

Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalised campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.

Hi Amit, I'll try to go a bit deeper. ABM works best for me when I have a regular marketing lane and then I have a few key accounts that I have specialized campaigns for (and thus the ABM part). In my last company it meant that I talked to sales monthly and worked closely with them to define target accounts and other channels that we would reach them on top of our regular marketing campaigns. That meant creating specific landing pages, content and then distributing through different channels (events/direct mail). That extra push combined with sales pushes made those 100 accounts 5X more likely to go into a meeting with us.