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  • 7 tried-and-true solopreneur Marketing tips

    Sveta Bay
    97 replies
    1. Invest time in understanding your target audience πŸ‘₯ Sorry, but to succeed, you have to talk with your potential customers. You need to understand their context, motivation, pains, and barriers to buy. Always remember that you can't know better what they need. 2. Double down on distribution πŸ”” Don't try to write the best article on the Internet. Instead, write a good enough article that will be seen by thousands of people and will result in multiple purchases of your product. This is a big difference. 3. Always experiment πŸͺ„ The digital world is a very fast-changing environment. New marketing opportunities and trends appear daily. If you stick to 1 channel that works for you, then you can lose everything in one day. Twitter algorithms can change, TikTok can be banned in country X, and Instagram can create new promo rules. That's life. 4. Grow your personal brand 🧲 This tip is extremely important for solopreneurs. A personal brand helps to raise awareness and does marketing for you. But be prepared: it takes time and requires consistent efforts. 5. Focus on quick wins πŸ… One goal can be achieved in different ways. 🐌 You can get 100 visitors by spending 12 months on SEO. πŸš€ You can get 100 visitors by writing one good tweet. 6. Avoid dark mode. #buildinpublic πŸ“Ί Choose a platform (Twitter, Indie Hackers, Product Hunt discussions). Share your wins and loses, product updates and learnings. 7. Make a marketing planning πŸ“ˆ Yeah, you probably have just left 9-5 job in a corporation. Deleted Zoom, Skype, Teams, Outlook, and Yammer. You don't want to do the planning. But I highly recommend you to. Yes, I'm talking about planning marketing activities. _____________ You can find the article with tips on each step in our blog 😊 https://blog.makerbox.club/solopreneur-marketing-tips/

    Replies

    Senthil
    Great tips for solopreneurs on marketing strategies! I particularly like the focus on understanding your target audience and experimenting with different channels to maximize visibility. Building a personal brand and sharing wins and learnings publicly are also crucial for success. Thanks for sharing these valuable insights.
    Valentine Boyev
    Two more options: 1. Offer free resources, such as ebooks, webinars, or tutorials, to attract potential customers and demonstrate your expertise in your field. 2. Network and build relationships with other businesses and influencers in your industry. Collaborating with others can help you reach a wider audience and gain credibility and exposure for your business.
    Izabela Tomica
    Love that, thanks for sharing! Also, great work with makerbox products!
    Swapnil D Puranik
    Gold, as always!
    Jareer Samad
    Thanks for sharing, Sveta. These are really helpful tips especially for those starting out.
    Solopreneur is all about Personal BrandingπŸ“ˆ
    Harsh Tomar
    Does #buildinpublic works for every type of product? say, B2B SaaS for example?
    Veena Naik
    How do you approach partnerships as solo?
    Gaurav verma
    What are some of the go-to distribution channels? And among them, which one is the highest performing?
    Sveta Bay
    Slogan Generator
    Slogan Generator
    @gaurav_verma10 It all depends on your target audience. You need to understand on what platforms your potential users spend time.
    Daniel Pirciu
    @basv, adding to @gaurav_verma10 question...what acquisition channel has worked out best for you (selling digital products)?
    Sveta Bay
    Slogan Generator
    Slogan Generator
    @gaurav_verma10 @daniel_pirciu Product Hunt, Twitter, Indie Hackers, beta-list πŸ‘€ But as I said, it all depends on your audience
    Rajan Walia
    Thanks @basv for sharing!
    DΓ‘vid Sipos
    Thank you for sharing it!
    Sanat Mohanty
    @basv your post is spot on! Wanted to add my two cents. Going bottom up: 7. Marketing planning: Quit my job to go full time indie-making (in reality got rid of teams & zoom ! πŸ™Š). Fell behind on distribution planning for a while. Now course correcting with a monthly & weekly project plan. 6. Avoid dark mode. #buildinpublic: Still guilty of this one. Not sure when is the right time to start. 5. Focus on quick wins πŸ…: A framework that I picked up earlier - Ship a V1. Iterate from there. 4. Grow personal brand: Started building trust capital a month back. By being active on PH & IH, sharing useful stuff on threads and giving value add feedback. 3. Always experiment: Agreed. But it comes with caveat for solopreneurs. Limited bandwidth means you live by pareto principle - sticking to 1/ few channels that drive 80% impact. 2. Double down on distribution: Hands down the 2nd most imp tip. Ties back to building trust capital with your target audience. 1. Invest time in understanding your target audience: Holy grail. Without actual customer context & verbiage, very slim chances of building a high perceived value.
    Edun Kerry
    Ultimate Notion Home Manager
    Ultimate Notion Home Manager
    Awesome tips sveta Here's some more 1. Make time for yourself 2. Find support 3. Change how you view mistakes 4. Create strong relationships/friendships 5. Provide value consistently 5. Always educate yourself and keep growing
    Vijay Singh Khatri
    Quick wins are one mystery many people cannot rectify while on their Journey; I was one when I started my journey competing with my competitor with their brand values. Then I realized that if you can work towards the easy win==quick wins, You will get big achievements in a shorter time.
    Khasan
    No Code Hero
    No Code Hero
    Thank you for sharing Sveta
    Stephanie Beugras
    "Don't try to write the best article on the Internet. Instead, write a good enough article "πŸ‘ You are right ! Done is better than perfect ! Thanks for sharing !
    Hina Ashfaq
    Great tips, Thankx for sharing.
    Sakshi Gahlawat
    Thanks for sharing these tips Sveta! Very informative.
    Zeng
    Agree with the avoid dark mode part. As Kevon Cheung says, if you don't build in public, you are not giving yourself a chance to shine.🌟
    Sveta Bay
    Slogan Generator
    Slogan Generator
    @zeng yeah, absolutely! You're hiding smth you wanna sell. Why?
    Sofia Li
    @zeng True. I used to be shy about selling my content. But that kills the chance to let it shine.
    Imtiyaz
    Great post! As a solopreneur, it can be tempting to try to appeal to everyone, but narrowing your target market can help you better understand their needs and create more effective marketing strategies. Keep up the good work!