7 tried-and-true solopreneur Marketing tips
Sveta Bay
97 replies
1. Invest time in understanding your target audience š„
Sorry, but to succeed, you have to talk with your potential customers.
You need to understand their context, motivation, pains, and barriers to buy. Always remember that you can't know better what they need.
2. Double down on distribution š
Don't try to write the best article on the Internet. Instead, write a good enough article that will be seen by thousands of people and will result in multiple purchases of your product. This is a big difference.
3. Always experiment šŖ
The digital world is a very fast-changing environment. New marketing opportunities and trends appear daily.
If you stick to 1 channel that works for you, then you can lose everything in one day. Twitter algorithms can change, TikTok can be banned in country X, and Instagram can create new promo rules. That's life.
4. Grow your personal brand š§²
This tip is extremely important for solopreneurs. A personal brand helps to raise awareness and does marketing for you. But be prepared: it takes time and requires consistent efforts.
5. Focus on quick wins š
One goal can be achieved in different ways.
š You can get 100 visitors by spending 12 months on SEO.
š You can get 100 visitors by writing one good tweet.
6. Avoid dark mode. #buildinpublic šŗ
Choose a platform (Twitter, Indie Hackers, Product Hunt discussions). Share your wins and loses, product updates and learnings.
7. Make a marketing planning š
Yeah, you probably have just left 9-5 job in a corporation. Deleted Zoom, Skype, Teams, Outlook, and Yammer.
You don't want to do the planning. But I highly recommend you to. Yes, I'm talking about planning marketing activities.
_____________
You can find the article with tips on each step in our blog š https://blog.makerbox.club/solopreneur-marketing-tips/
Replies
Josh Freeland@joshfreeland
can you go into detail on some action items that you can do to grow your personal brand
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@joshfreeland I absolutely can. I have an article on growing Twitter audience https://blog.makerbox.club/audie...
Great tips, Thankx for sharing.
@sidra_arif Happy to share them!
Well your tips looks appealing thanks for sharing
@faheem_sarwar1 happy to share them!
Substor
What are some of the go-to distribution channels? And among them, which one is the highest performing?
@gaurav_verma10 It all depends on your target audience. You need to understand on what platforms your potential users spend time.
@basv, adding to @gaurav_verma10 question...what acquisition channel has worked out best for you (selling digital products)?
@gaurav_verma10 @daniel_pirciu Product Hunt, Twitter, Indie Hackers, beta-list š
But as I said, it all depends on your audience
Thanks for sharing! Very interesting tips!
@katrina_bain thank you š
Great share
@poojalahoti thank you!
Very useful, thanks for sharing!
@annebroadwin š
One tip that works effectively is the use of Interactive content. It is time to leverage interactive content marketing. Interactive content is like a two-way conversation between the content and the audience. It is highly engaging
Some examples of interactive content are quizzes, calculators, polls, surveys, chatbots, giveaways, etc.
Quizzes are fun to participate in and they provide a personalized experience while offering real value. Use Outgrow's quiz maker https://outgrow.co/quiz-maker/ start creating customized content for your audience.
The more engaged your audience will be, the more successful your marketing strategy will be. Thus, start creating interactive content to generate and convert qualified leads.
SaveDay
Insightful, thanks for sharing
Love that, thanks for sharing! Also, great work with makerbox products!
@tomitomcat thank you, Izabela š
Great Tips. šÆ
@robert_p3 thank you!
Love the focus on incremental marketing rather than getting a big thing done all at once.
@richard_gao2 agile is everywhere!
Solopreneur is all about Personal Brandingš
Supademo
@koushik_marka2 Thank you š
Serand
Excellent!
This post by itself was a great way of marketing your product while providing something valuable to your audience. I respect your strategy. Hats off to you! š
@matt_bilardo thank you, Matt! Glad you noticed š
KoolStories
Thanks a lot for the tips. I am not a soloprenuer but all of these points can be used in startups too. I believe that planned smart work is way better than unplanned hard work. What do you think?
@jacopo_lai yeah, sounds reasonable š
KoolStories