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  • Sharing the Ultimate Checklist for your launch πŸš€

    Sveta Bay
    36 replies
    1. Go-To-Market Strategy 🎯 β€” You defined your product's positioning β€” You picked acquisition channels to get users β€” You described activation steps to translate the value of your product β€” You defined your product's pricing β€” You have a precise date of launch β€” You have a set of goals (revenue, number of users, etc.) for the launch 2. Warm-up πŸ”₯ β€” You are building in public on Twitter to get feedback and support β€” You created a waitlist or an early bird landing page to get emails (or a pre-launch page on Product Hunt) β€” You shared a marketing freebie to educate the audience and collect emails β€” You are consistently sharing content about the problem your product is solving 3. Offer Reinforcement πŸ’Έ β€” You got feedback on your landing page from your audience β€” You collected at least 3-4 testimonials from beta-testers of your product β€” You collected at least 2-3 reviews from opinion leaders in your niche β€” You created a limited deal for the launch to nudge people to buy on the spot β€” You checked that the marketing funnel journey is seamless and the checkout process works 4. Launch Day πŸš€ β€” You prepared all content and visuals for the Product Hunt page β€” You created a welcome email sequence for new users β€” You wrote an engaging launch tweet that grabs the attention β€” You asked 20-30 people to support your launch tweet in advance β€” You wrote a concise email for your waitlist users β€” You launched your startup (yay!) β€” You engaged with all comments on Product Hunt β€” You asked to support you on Product Hunt on different platforms (take only those where you are active, don't spam!)  ‒ Indie Hackers  ‒ Facebook Groups  ‒ LinkedIn Groups  ‒ Slack communities  ‒ Discord communities β€” You celebrated your #1 Product of the Day win πŸ₯³ 5. Post-launch Marketing πŸ“ˆ β€” You submit your website to Google Search Console to start getting SEO traffic β€” You improved your product and sales offer based on the feedback from the launch β€” You posted your startup on Product Hunt alternatives (Betalist, 10words, etc.) β€” You posted your startup on HackerNews β€” You posted your startup on relevant subreddits (r/internetisbeautiful, r/SaaS, etc.) β€” You picked 1-2 acquisition channels to focus on We always use this checklist to launch MakerBox products (www.makerbox.club/). The results: βœ… 1st Product of the Day X2 βœ… 2nd Product of the Day X2 Hope it helps to make a BANGER launch!

    Replies

    Ankur Singh
    The checklist is exhaustive and super useful to plan your launch. Keep up the good work. πŸ‘ I can also include: 1) 'Coming soon page' of the Product hunt to get followers 2) Setting up exclusive offer for Product Hunt users
    Gloria G
    Wowww! Very organized and impressive! Thanks for sharing. We will launch soon and I will definitely check them all outβœ….
    Bakemono Fra
    Awesome, thanks! :D
    Edward Cederlund
    Yooooo @basv! This is awesome. Thanks for sharing πŸ‘
    Peyt Spencer Dewar
    needed this πŸ”₯, thanks
    Frejin Arooja
    Very clear and concise. Love it.
    Kritika Pathak
    Quite brief and insightful! We're launching soon so can definitely relate :D
    Maria Yermolenko
    Thank you for sharing! Brief and insightful
    Zebracat AI
    Zebracat AI
    Launching soon!
    I agree with all your points. We almost did the same on all our launches, and the results were awe-inspiring. Just a quick question, what do you think are the best acquisition channels to focus on after the PH launch?
    Neil Roy
    Super helpful checklist! Thanks for sharing! We're launching a ChatGPT prompts tool for businesses like eCommerce. Using your checklist to the T βœ…
    Oxana
    Thanks a lot for sharing! There are so many things to do, but you gathered the important ones to keep focused πŸ‘
    Sherry Xena
    Thank you for sharing
    Edun Kerry
    Definitely a must have!
    Really thorough! Great to see we've ticked most boxes but have a few to go. Will definitely be referring to and sharing with our team.
    Ksenia Khriptovich
    What a great checklist! Thank you for sharing πŸ”₯
    Valerie KrΓ€mer
    Soooo helpful, Sveta! Thanks for sharing. Took some notes for our launch tomorrow 😻
    Naren Bhandary
    Thanks for this Sveta :)
    Nilan Saha
    Pretty solid checklist. Although doing the individual items the right way is easier said than done, its a great starting point.
    Karl Gustav Annus
    Wow, exactly what I needed right now. Very concise and straight to the point. I will be using a lot of your tips when we launch our new wearable solution for allergy sufferers in a few weeks' time. :)