Sharing the Ultimate Checklist for your launch π
Sveta Bay
36 replies
1. Go-To-Market Strategy π―
β You defined your product's positioning
β You picked acquisition channels to get users
β You described activation steps to translate the value of your product
β You defined your product's pricing
β You have a precise date of launch
β You have a set of goals (revenue, number of users, etc.) for the launch
2. Warm-up π₯
β You are building in public on Twitter to get feedback and support
β You created a waitlist or an early bird landing page to get emails (or a pre-launch page on Product Hunt)
β You shared a marketing freebie to educate the audience and collect emails
β You are consistently sharing content about the problem your product is solving
3. Offer Reinforcement πΈ
β You got feedback on your landing page from your audience
β You collected at least 3-4 testimonials from beta-testers of your product
β You collected at least 2-3 reviews from opinion leaders in your niche
β You created a limited deal for the launch to nudge people to buy on the spot
β You checked that the marketing funnel journey is seamless and the checkout process works
4. Launch Day π
β You prepared all content and visuals for the Product Hunt page
β You created a welcome email sequence for new users
β You wrote an engaging launch tweet that grabs the attention
β You asked 20-30 people to support your launch tweet in advance
β You wrote a concise email for your waitlist users
β You launched your startup (yay!)
β You engaged with all comments on Product Hunt
β You asked to support you on Product Hunt on different platforms (take only those where you are active, don't spam!)
ββ’ Indie Hackers
ββ’ Facebook Groups
ββ’ LinkedIn Groups
ββ’ Slack communities
ββ’ Discord communities
β You celebrated your #1 Product of the Day win π₯³
5. Post-launch Marketing π
β You submit your website to Google Search Console to start getting SEO traffic
β You improved your product and sales offer based on the feedback from the launch
β You posted your startup on Product Hunt alternatives (Betalist, 10words, etc.)
β You posted your startup on HackerNews
β You posted your startup on relevant subreddits (r/internetisbeautiful, r/SaaS, etc.)
β You picked 1-2 acquisition channels to focus on
We always use this checklist to launch MakerBox products (www.makerbox.club/).
The results:
β
1st Product of the Day X2
β
2nd Product of the Day X2
Hope it helps to make a BANGER launch!
Replies
Ankur Singh@singh_ankur
Vadoo AI
The checklist is exhaustive and super useful to plan your launch.
Keep up the good work. π
I can also include:
1) 'Coming soon page' of the Product hunt to get followers
2) Setting up exclusive offer for Product Hunt users
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Wowww! Very organized and impressive! Thanks for sharing. We will launch soon and I will definitely check them all outβ
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Awesome, thanks! :D
needed this π₯, thanks
Very clear and concise. Love it.
Quite brief and insightful! We're launching soon so can definitely relate :D
Thank you for sharing! Brief and insightful
Zebracat AI
Launching soon!
I agree with all your points. We almost did the same on all our launches, and the results were awe-inspiring. Just a quick question, what do you think are the best acquisition channels to focus on after the PH launch?
Super helpful checklist! Thanks for sharing! We're launching a ChatGPT prompts tool for businesses like eCommerce. Using your checklist to the T β
Thanks a lot for sharing! There are so many things to do, but you gathered the important ones to keep focused π
Thank you for sharing
Definitely a must have!
Really thorough! Great to see we've ticked most boxes but have a few to go. Will definitely be referring to and sharing with our team.
What a great checklist! Thank you for sharing π₯
Soooo helpful, Sveta! Thanks for sharing. Took some notes for our launch tomorrow π»
Thanks for this Sveta :)
Pretty solid checklist. Although doing the individual items the right way is easier said than done, its a great starting point.
Wow, exactly what I needed right now. Very concise and straight to the point. I will be using a lot of your tips when we launch our new wearable solution for allergy sufferers in a few weeks' time. :)