How do you handle messaging for a product that does many things ?
Vaibhav Namburi
2 replies
We're brainstorming ideas on "optimizing" our messaging.
At the core of it, cenario.co makes managing your business very simple and maximise profit opportunity.
It's a one-stop spot for analysing marketing spend, reviewing AI forecasts, managing team OKRs, optimising marketing funnels and keeping a close pulse of sales
We do this across three personas - small business, eCommerce and saas
Would love to see other examples of people addressing this.
I know Zenefits did a fantastic job at this!
Replies
![George Dy](https://ph-avatars.imgix.net/620128/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
George Dy@george_dy
Don’t think about the features, think about the person spending the money to use it - what are they trying to accomplish? Bottom-line? More engagement? Stick the thing that will sell the most seats.
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