How often do you do market research?

Question

I'm building a research-as-service platform for startups, and I'm interested.

1) How often do you do market research?
2) How much time do you spend doing it?
3) Will you pay to a company that does the research for you?
4) If yes, how much will you pay?

Ryan Hoover · Accepted Answer

Take a look at Eureka which launched last week.

Fabian Kutschera · Answer

I think you never really stop doing market research - and hopefully the same applies to user research. 
Obviously, in the very beginning of any project you spend more time on checking competitors, evaluate the market etc. so that you can define a value proposition which is different from the market

Answer

When you are establishing a marketing plan, you can have a plan that is up-to-date or you can have a plan that is guaranteed to fail. That may sound a little harsh, but stop and think about how much things change in the span of a few months or even a few weeks. You should periodically go through your marketing plan and make sure that you tweak your strategy. This will help you be sure that your marketing strategy will survive the next stages of your business.
A marketing plan that outdated quickly loses its effectiveness. Take the time to routinely go through your plan and make sure that your strategy is kept current

How often do you do market research?

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