150,000 impressions later, here's what I learned testing the Twitter Ads.

With barely 100 followers on my Twitter, my posts usually fly under the radar with less than 100 views. Curious about the potential of Twitter ads, I decided to give it a shot, hoping to learn and possibly boost my visibility. To my surprise, setting up Twitter ads was really easy and user-friendly a big plus for someone not deeply versed in the ad world. In terms of the figures, I invested €120 and received 150,000 impressions. That's an insanely low cost per impression. The campaign scored around 1,500 clicks, translating to a 2.20% click-through rate, with each click costing me just €0.05. So the cost-effectiveness of Twitter ads for expanding reach was quite interesting in my case! This was even more interesting knowing that I was targeting startup founders (used lookalike targeting) : since my startup, Quicklisting, submits startups to over 200 directories online. So, it made perfect sense. But was it worth it? Well, the clicks looked good, but they didn't really lead to more sales, and I ended up in the red. Reflecting on the Experience Getting the same number of views as big Twitter names like Pieter Levels with just €120 was a big surprise. It showed me Twitter ads can really help you get noticed without spending a lot. Would I Recommend Twitter Ads? I'm not an ad expert (I build product in no-code so not really the same thing!), but if you're figuring out where to put your ad dollars, especially on a tight budget, Twitter ads might be worth a shot. They're affordable and can broadcast your message far and wide. To be honest, when I launch new products in a few weeks, I'll definitely consider promoting the launch tweet with Twitter ads. I'd mix it up : try different ad types, not just the ones for more website visits, and rethink my target audience. Maybe my initial audience pick wasn't spot on... but that's all part of working your marketing strategy.