12 rules that helped us to go from 0 to $17K without any marketing budget 🚀
Sveta Bay
112 replies
1. There is no such thing as “too much social proof”
2. The higher price, the better customers
3. Empower users, not market them
4. Talking to customers is a shortcut to success
5. Having an email list is a superpower
6. Nobody wants to book a meeting with you
7. Showing the product > Describing the product
8. Nail one acquisition channel before adding the second
9. Sell positive future, not product features
10. Your customers are the best promoters
11. Distribution is more important than the content
12. Paying customers is the true validation
You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook 👀 https://www.makerbox.club/workbook
Replies
Rebecca Milazzo@rebecca_milazzo
Curious for step 3, where have you found is the best place for continued empowerment?
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@rebecca_milazzo this is about tone of voice, copywriting, and marketing style 😊
Nobody likes to be marketed. Do you enjoy seeing a fake discount countdown or getting bombarded with emails?
No, you don't. Your users don't like it either.
But they like to get free educational resources, feel empowered to achieve their goals, or have a good laugh. Maybe do this instead?
On point rules to follow + food for thought for sure
@maria_hayat thanks, Maria!
Yeah, this list can be updated constantly based on experience and made mistakes 🤔
@maria_hayat This is a great approach to add value instead of just sell. I'd recommend to experiment on different platforms and don't stick to only one distribution channel 🤔
Looks promising.
@abid_unnisa thanks!
SaaS AI Tools
Great list of tips! Especially the one where showing > describing and telling. Seems to be applicable in a lot of other areas as well.
@saasdesigner Thank you, Bren!
Yeah, this is the 1st tip to implement on the landing page, If you want users to understand what your product does 🤔
@basv @janet_granger Can you please have a look at: https://activewhatslink.com/ they really needs marketing services.
@janet_granger Thank you, Janet!
Thank you Sveta for sharing such valuable tips.
Just wanted to ask one thing, how did you build up a strong email list?
@alessandro_canella thanks a lot, Alessandro!
Free products help a lot to build e-mail list. We have a free Marketing Week challenge that users get for the e-mail 😊
@alessandro_canella yeah, of course.
We giveaway freebies on Twitter for retweet and comment. People can download these freebies on Gumroad by giving their e-mail. Here's the example https://twitter.com/sveta_bay/st...
Very helpful rules, thank you for sharing. I can definitely use them to grow my product and review blogs.
@software_guy Thank you for the kind words!
Helpful rules! Thanks for sharing
@sam_drotar happy to be of help 😊
10. Yours customers are the best promoters.
Could you please kindly elaborate on this point? How exactly do your customers help you promote your product? Is there any specific mechanics that you use (like referrals, testimonials, reviews) or is it organic word of mouth?
@dan_yes This is both organic & special mechanics.
- Some products have built-in virality, when users want to share them on the Social Networks (this is the best scenario).
- Other mechanics are affilliates and referrals, where you pay comission.
- And the last one is just a great product / customer service, so that users share it 😊
@dan_yes @basv Can you please look at https://whatslinko.com/ once it is also sharing marketing service
Bookmarked and thanks for sharing!
@ashrahman Thank you, Ash!
Thanks for sharing, really nice points!
Thanks for sharing the information, straight to the point and helpful.
@rachit_nigam Thank you, Rachit!
This is awesome Sveta! May I ask you to elaborate why “distribution is more important that content”?
@nadenade Thank you!
Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
This is so great. Thanks a lot for sharing!
@rhea_reanoga Thank you, Rhea 😊
Thanks for sharing Sveta
Thank you for sharing it!
Excellent points. I strongly agree with the statement, "Talking to customers is a shortcut to success." Feedback or reviews actually helps you make your product grow better.
@qudsia_ali Thank you, Qudsia!
Sveta, thank you for sharing, valuable points!
Btw, your landing page is really great 😊
Hi Sveta, this is the best piece of advice I've found on the internet.
May you please elaborate on this one "Distribution is more important than the content
"
@gaurav_verma10 Thank you!
Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Pretty nicely said and congrats on your positive progress.