10 UNTYPICAL things we did to reach the #1 spot on Product Hunt
Iuliia Shnai
32 replies
1. 🏝 Side project
2 months earlier I launched
Onboarding love 🖤
Helped us to:
✔️better understand how PH works
✔️engage with community
✔️make mistakes and we did
For example: first launch was too late and on Friday:)
2. 🔥Warm up
Engage in discussions before on PH.
🧐Make them interesting
😎Make them related to your product
⏱Publish Monday
Test, test, test different messages
We initiated 20 discussions in advance. I continue take part in discussions, it is fun 🖐
3. 🐣 Tweet it
And share it in DM to people u know.
So this is smth I did not do for previous launch 🚀 and I feel this really made a difference.
I learned about it 1 day before the launch.
My tweet: https://twitter.com/shnai0/status/1605844867447300097
4. 🤡 Brand it
Launch branding 🚀
We prepared assets in advance and brand our accounts in all social media: Product Hunt, Twitter and Linkedin.
🖤 avatars
🖤 covers
🖤 GIFS
5. 🔗 Test Message
Prepare messages in advance and test them.
We use Reddit to test it. We also did it in advance.
Also during launch, we shared the best working on Reddit
6. 🙋♀️ Personalise it
I don’t know if it really worked and helped or not.
But I added personal video welcome for the launch.
To create a personal connection.
7. 💭 Show value
Showcase and provide value.
I reached to 20 people and generated forms for their own business. The idea was
✔️to learn more
✔️provide value
✔️ get feedback
🙅♀️🛑 not to ask for support on the launch
8. 🤖 Bot it
or find a partner
On the day of the launch, our team felt a bit like bots
3 of us could respond to the same post and engage WITH EACH OTHER POST.
This gave an initial boost.
So as a team I suggest thinking on it or find a partner.
9. ⛷ Be quick
in the first 3 hours
I love a good sleep 😴 so it is always hard to be super active in the morning.
And I slow down a bit on the first launch. So here we tried to act very fast first 3 hours
To just get all posts out there.
10. 🪄 Magic it
Add some magic to the product.
Everyone loves cool stuff to play and try, especially the PH community. So to the launch, we prepared a super interactive landing
Everyone loved to click and generate forms via it 🖤
Replies
Matt Li@mattli
Seasons Journaling for iOS
Appreciate the tips!
Share
Papermark
Great advice. I like the idea of launching a side-project first
WorkHub
You did a tremendous job. As you did with personalized video, experimenting with new things is a good way to pull people's traction. Congrats on the success.
HyperSwitch
Thanks for sharing this. very insightful
Flamme AI - The Couples App
Congratulations! Thank you for these tips! We see a lot of repetitive tips and these are really helpful.
Noted! We will launch soon :)
I will do it!
Thanks for the information! And congrats on the launch!
Papermark
@joanduarte Joan hopefully it helped!
Ping me if you launch soon!
VP Player
Congrats on the launch and thanks on the information!
Insight7
Congrats on the launch!! We are launching soon (https://www.producthunt.com/prod...) and this was really insightful.
Edworking
This is so helpful! Will help a lot with our launch!
Thanks for sharing this! Really helpful!