10 proven tips for a successful launch on Product Hunt π
Sveta Bay
65 replies
I launched 8 products and got #1 Product of the Day with 3 MakerBox products (https://www.makerbox.club/).
It generated 20K+ website visitors and over $15K in revenue (only from PH launches).
Here're 10 proven tips for your successful launch β¬οΈ
1. Be an active community member π€
By being active on the platform, you get points and followers.
Why?
β Your followers are notified when you launch
β Points give you more credibility
How?
β Create and engage in discussions
β Check launches and comment
2. Build your audience on Twitter or LinkedIn π
To launch successfully, you need people to support your launch. I recommend #buildinpublic and connecting with other Founders. That's the best way to get feedback, advice, and support.
3. Get feedback on your product and landing page π€
Early users and beta testers will give you:
β valuable feedback
β testimonials for your landing page = social proof
β support on the launch day
Best platforms to get feedback: Product Hunt discussions, Polywork, Indie Hackers.
4. Prepare your landing page for the launch π»
β embed the launch badge
β put some kitties, Product Hunt community loves them!
5. Create a special offer π€
You have a limited offer β‘οΈ Website visitors have more motivation to sign up right now.
Product Hunt brings you lots of website visitors. So, take this opportunity and convert more.
6. Choose the launch day wisely π‘
π Mon β Thu are highly competitive, but give you more traffic.
π Fri β Sun are less competitive, but the traffic is also less.
Chances to win Product of the Day are higher on Fri-Sun. But if you have a huge audience, then launch on Mon-Thu.
7. Schedule the launch.
Product Hunt has an amazing guide for preparing all the necessary content correctly.
Don't forget to read it β‘οΈ https://www.producthunt.com/launch/preparing-for-launch
8. Announce your future launch on your Socials π’
Remember: you need people to support you on the launch.
If you have a Twitter or LinkedIn audience (even if it's small), make sure they won't miss your launch.
9. Prepare the launch distribution plan beforehand π
Plan every time slot and every distribution channel. It'll help you stick to the plan and be calm.
Your e-mail list, reaching beta-tester and early-users, announcing on your Socials, Slack, Discord, and other channels.
10. Engage a lot on the launch day π₯³
β Reply to comments on your launch page
β Post your launch milestones
β Run AMA on Product Hunt discussions
Everyone should know about your launch π
Hope it helps, wish everyone a great launch!
P.S. If you need more zero and low-budget marketing tactics check our Marketing WorkBook https://www.makerbox.club/workbook
Replies
Othmane Khadri@othmane_khadri
Exactly what I needed as we're preparing a ProductHunt at Argil.ai for the beginning of June.
What are the worst mistakes to avoid?
Share
@othmane_khadri Was looking for the same.βοΈ
@othmane_khadri
1. buying bots
2. not being 100% engaged on your launch day
Great advice! I'll be directing people to this post whenever they inquire about my success in launching 35 projects on Product Hunt.
While I may not be active on Twitter and LinkedIn, I've managed to successfully release numerous projects, earning π
π
π
such as "Product of the Day," "Week," and "Month." Ultimately, the quality of the product is crucial. You can have millions of followers, but if the product is π, it won't achieve any notable recognition.
Definitely make sense βοΈ Launching in a week or so, fingers crossed :-)
You always share good information. Thank you every time.
@anna_choi thank you!
Great! Looks like you have been focusing on this for a while.
Thankyou for sharing with us. Really helpful and definitely going to apply it.
@hashir_ahmed1 I agree with, Hashir!
We launched our product today! We are going to keep in mind your advice on our next launch.
@emin_celik1 Good luck mate!
thanks)) sounds very useful! how about hunters and their support? what is experience in this regard?
@aleksandra_dikan If it's your first launch, I'd recommend launching with Hunter cause the followers get a notification + that's a quick social proof π
Wow, these tips are puuurfect for launching on Product Hunt! I especially love the kitty idea for the landing page π» Thanks for sharing your success story and tips, paw-some work! πΎπ
@realvladgolub wohoo, more kitties!
Thank you for sharing your tips! Looks better to launch on Fri-Sun if you have a smaller audience, Iβm wondering what the difference in traffic might be, does anyone have data on this?
@william_blais1 I'd like to know it too π
Thanks Sveta. I saw your thread on Twitter before and upvoting here for better visibility.
I wish that PH would have a save feature for posts like this! Thank you for sharing
@jaka_koprivec glad you liked it :)
Awesome advice! Definitely going to use this to launch Ween.AI this month. You mentioned that PH discussions is a good way to get feedback, do you suggest making a discussion post about the product and asking for feedback that way?
Indeed it helps!
I was quite concerned about my launch day, however after I read your advice about choosing the launch day, I got confident about my choice!
Thank you so much for providing helpful marketing tips as always!
@hosseinyazdi glad you liked it!
About to launch in a few weeks, thanks for sharing these tips.
Would be grateful if everyone supports us when we launch. Feel free to connect here - https://twitter.com/prithviiiraj
great one .
thanks
Thanks for sharing!!
Great tips, thanks for sharing!
Thanks for the advice Sveta! Esp. the platforms you mentioned on #3.
What I also found is that giving feedback/advice/value without expecting anything can really go a long way.
This information goes a long way and is invaluable. Thank you.