Michael Tkautz

SEO can never really go irrelevant. After working with 200+ clients in the Marketing domain, I can vouch that SEO is here to stay. With ChatGPT and further AI models, SEO will evolve but it's absolutely here to stay. People think, I can go and ask any question on ChatGPT and it will solve my query. 1st of all, generative AI Models doesn't have the exact current data. So, for any current news...

I find myself to be a morning-person and where is why: I find the mornings peaceful. This allows me to take up tasks and complete them without any outside botheration. With my kids asleep, its usually better to deep work in the morning. And obviously early rising has got multiple health benefits as well. Overall I am quite happy working in the morning!

Automated Outbound Personalization

The most effective, budget friendly marketing strategy is to send personalized cold email and doing cold LinkedIn outreaches. But the keyword here is "Personalization." Research a bit about your audience, what they do and what are something they like and personalize it accordingly. Remember, an average business person receives 10+ cold emails per day. And guess what they do, they reply to...

The more you become adaptable in life, the more you grow. Being adaptable is a super-power.

Natia There is no one strategy that works for B2B companies. But having a proper sales intelligence tool in place and having a personalization tool for sending outbound emails are bound to bring you early adopters. At a later stage, you can focus on founder branding and putting out quality content on LinkedIn and Twitter. This builds up a following and attracts leads.

The most valuable skill I have developed during my carrier has to be adaptability. As an entrepreneur, I have seen that being adaptable is the no 1 skill that has helped me to communicate my ideas to my customers, co-founders and other stakeholders.

The first thing that you need to do is to have a MVP in place as quickly as possible. Define your ICP (Ideal Customer Profile) and then start speaking to them. Get them to try out your product and get their reviews. Make sure the value proposition is very clear. Get those early customers and try to get your product validated through them. Once you achieve product-market fit, focus on...

Never ever give up on your dreams. You never know where you get your next break-through from. I would also like to add that being adaptable is also one of the most valuable lesson that I learnt from being in business.

Animated Video Explainers works the best. Long-form blogs are also very good for gaining a lot of engagement for your product. But it's always great to have a combination of blogs, articles, videos and infographics for higher engagement.

It has to be Personalized Marketing. By taking leverage of AI and data from the web, personalized marketing is bound to revolutionize the way businesses connect with customers. This will be a key factor in delivering exceptional customer experience and will lead to improved engagement. Note that it's becoming hard to personalize marketing because of the great wall of Apple and their new...

I believe every Social Media has it's own advantages and unique opportunities. Before closing in on any single Social Media, try figuring out your target audience and your products ICP. Once that is figured, you can create insightful content to gain your audience's attention or send personalized emails/ DMs. (I would be happy to help you with further information on personalization, if you need...