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Natia Kurdadze

What’s the best lead generation strategy for b2b companies?

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Michael Tkautz
Natia There is no one strategy that works for B2B companies. But having a proper sales intelligence tool in place and having a personalization tool for sending outbound emails are bound to bring you early adopters. At a later stage, you can focus on founder branding and putting out quality content on LinkedIn and Twitter. This builds up a following and attracts leads.
Oleg from FirstHR
Sell through expertise.
It depends on its organic competition. I'd say that a multi-channel outbound campaign between e-mail and linkedin private message is still the best way to get leads quickly.
AndreaWang
This will also depends on the size of your product & how much funding you have. If you are just starting out - founder personal branding is a cost effective way to manage this. You can also do cold outreach - this is definitely one channels proven to work. But it takes time for you to figure out a working system too.
Heleana Grace
I feel like getting your name out there through social media and video marketing is worth taking advantage of for any B2B company.
Antoni Kozelski
The best lead generation strategy for B2B companies like 💪Vstorm💪 is to focus on content marketing and thought leadership. Using targeted marketing via email, social media further enhances lead generation.