As someone who has been in the B2B industry for 2 decades, I've personally seen how painful it is to generate meaningful leads. The most often heard complaint from sales is how poor the leads are. PipeCandy seems to attack this problem for specific industries. Its an approach I like because they're much more likely to make an impact with such a focus, rather than be everything to everybody.
Domestic applicability needs to be introduced. Not sure if its planned so, but clearer leads domestically also helps. SImilarly for sectors would help.