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What is Opens Are Dead?
THE iOS 15 UPDATE brings fundamental change to email marketing by KILLING THE OPEN RATE METRIC. 20-year-old practices need to be unlearned. To help email marketers adapt, Omnisend introduced Opens Are Dead—a knowledge hub to navigate the transition.
![Opens Are Dead media 1](https://ph-files.imgix.net/382619ec-fa5e-4936-90cd-ab0230d1630e.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=256&h=160&fit=crop)
![Opens Are Dead media 2](https://ph-files.imgix.net/f4dcc1d2-3a64-4621-83a3-36247b849051.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=256&h=160&fit=crop)
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Opens Are Dead
THE iOS 15 UPDATE brings fundamental change to email marketing by KILLING THE OPEN RATE METRIC. 20-year-old practices need to be unlearned. To help email marketers adapt, Omnisend introduced Opens Are Dead—a knowledge hub to navigate the transition.
![Opens Are Dead image](https://ph-files.imgix.net/f4dcc1d2-3a64-4621-83a3-36247b849051.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=150&h=90&fit=crop)