Do you use Instant Page?
What is Instant Page?
Amazon and others found that 100 milliseconds of latency is responsible for 1% in sales. But latency on the web is hard to overcome. instant.page uses just-in-time preloading — it preloads a page right before a user clicks on it.
![Instant Page media 1](https://ph-files.imgix.net/67e2534f-89e2-4803-b650-ea5051b3b5b8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=256&h=160&fit=crop)
![Instant Page media 2](https://ph-files.imgix.net/92fdcb29-108c-4841-821e-52555977f550.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=256&h=160&fit=crop)
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Instant Page
Amazon and others found that 100 milliseconds of latency is responsible for 1% in sales. But latency on the web is hard to overcome.
instant.page uses just-in-time preloading — it preloads a page right before a user clicks on it.
![Instant Page image](https://ph-files.imgix.net/67e2534f-89e2-4803-b650-ea5051b3b5b8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=150&h=90&fit=crop)