Exec+ membership - The ultimate growth platform for product marketing leaders
Unlock leadership in product marketing with PMA Exec+. Elevate skills through expert-led workshops, exclusive networking events, and curate library of resources. Gain mentorship, certifications, and perks. Your pathway to influence starts here!
Product Marketing Certified: B2C Core - The only certification dedicated to B2C Product Marketing.
This comprehensive, self-paced B2C product marketing certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage.
Product marketing pro+ membership - Accelerate your product marketing career
From courses to templates to networking to community, we’re centralizing all things L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs, and supercharge your personal + professional growth.
State of Product Marketing report 2020 - A meticulous insight of the views of 2000+ product marketers
There’s a whole host of questions surrounding product marketing, many of which tend to be swept under the carpet. Last year, we lifted the figurative blanket, dusted off the cobwebs, and confronted the skeletons that’d gathered in the product marketing closet.
An intro to personas! - We’ve put together a stellar intro to all things personas!
Launching a new product or feature? You’ll need personas for that. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness.
An intro to product marketing metrics - A 24-page publication addressing key questions about OKRs
We’ve racked our brains and nudged our knowledge into a 24-page publication addressing key questions about OKRs, like:
- Why are OKRs important? (Trust us, they are!)
- What are the 4 types of OKRs?
- Why is specificity important?
- How do I report on OKRs?
Product Marketing Certified: Core - Propel your product - and career - to the next level.
Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.