I'm so honored to be part of this groundbreaking report! So many smart, talented PMMs doing such impactful, nebulous work and this report brings us closer to defining that work. Being able to more clearly define, shape, and grow product marketing is a key component of driving demand and success of the products we support (and our careers!). Thanks to @pmmalliance for commissioning this report and for bringing together the PMA community - the fact that it has blown up so quickly just proves how deep the need was.