Writing the first comment for the launch—what makes you stand out?
Veena Naik
17 replies
PH has a great piece on what your first comment for the launch should be. But I've read a lot of them recently, and they all somehow just focus on following the guidelines (you can almost predict what the next sentence is going to be).
In your opinion, what would make a comment stand out or make it more interesting or even useful? Do you have examples that you loved?
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Devi Roy@devi_roy1
It's really interesting
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FlowSavvy
I've noticed something that really increases my own desire to support is simply the ability to hold the reader's attention all the way through.
Paragraphs with more than like 3-4 lines are going to start to lose a lot of people's attention.
But you also don't want the whole comment to look like a bunch of 1-line paragraphs because if all the lines look the same it'll feel like a big commitment to read all of them.
So along with following PH's guidelines and writing interesting content, try making the comment as varied and digestible as possible. Here some example elements to incorporate/experiment with:
- super short lines for emphasis
- medium-length paragraph
- all caps header
- ~~~~~Section Header/Divider~~~~~~
- bulleted lists (this is a must imo)
- emojis of course
Best of luck to you!
@lucas_barnes Makes sense.
@lucas_barnes Re reading this. How you think all caps headers help? I was assuming going all caps can come very strongly.
FlowSavvy
@lucas_barnes Thanks a bunch for the insights. I love smileys.
I think emojis really make a comment stand out. What I love about product hunt is that the way its structured (forcing you to use your name rather than business name is an example) gives a general feel of a casual community rather than something hyper-professional, so things like emojis are more acceptable for marketing.
They also tend to avoid corporate sounding speak.
So in general, ironically, things that blend in better with the product hunt site (casualness), is a better way than standing out despite it being something that most startups are doing here.
@richard_gao2 Thanks for the insights. Gone are the days of strong corporate lingo. It's so tough to relate to it.
Omnifact
Thanks for the discussion! We are launching our product soon and hope it goes well!
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Keeping the description brief and direct. Really helps drive home the point when people are skimming the page.
