Would you use influencer marketing for your B2B startup?

Question

Specially for TikTok, Reels.

Valentin · Accepted Answer

Usually I collab with industry expert and it is for "free". I could give him my software for free or I expose him in my community

Answer

In certain cases, influencer marketing can be effective for B2B startups, especially when collaborating with industry experts or thought leaders who can authentically endorse and educate on complex B2B solutions, thus helping establish credibility and reach niche professional audiences. However, the selection of influencers and the alignment with the brand's values and audience are critical considerations for success in this strategy.

Would you use influencer marketing for your B2B startup?

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