With lots of pricing changes, what's your pick for a value-added link shortener

I did https://medium.com/hashtag-academy/comparing-the-best-8-value-added-link-shorteners-of-2023-by-price-built-in-advertising-analytics-1eb50611a526 today, comparing what I see as the top 8 (only two let you advertise to those who open your links), but what do you like for getting something back when you share short links in social, emails, etc.?