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    2. Will designers take more product ownership in the future?

    Will designers take more product ownership in the future?

    Asís
    1 reply
    Although there is some buzz going on about the future of Product Managers (Brian Chesky, Marty Cagan, Karri Saarinen, etc.) I think it's very clear that PMs are crucial to most organisations. Having said that, I do see UX/UI teams (at least here in Europe) taking more ownership of features and some product-related metrics like adoption rates and conversions. Is this also the case across your organisations?

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    Katrina Rodriguez
    I see this happening. Designers are closer to the code that gets shipped with tools like Figma so there is a tighter feedback loop between customer feedback > design > code.
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