Will chatGPT impact SEO ?

Question

Now that ChatGPT is using Bing when searching the web, do you think it will impact SEO ?

Susan Evans · Accepted Answer

ChatGPT itself doesn't directly impact SEO as it doesn't influence search engine algorithms or rankings. However, its integration with Bing for web searches could potentially affect SEO indirectly by shaping user behavior and expectations regarding information discovery.

Marie Green · Answer

Yes, the integration of Bing into ChatGPT's web searches can potentially impact SEO as it may influence the search results and rankings. Website owners and marketers should consider optimizing their content for Bing as well to ensure visibility and reach across different search engines.

Teresa Long · Answer

SEO professionals, say hello to Bing's increased significance in the world of ChatGPT. It's time to reevaluate your optimization tactics and ensure you're not leaving any potential traffic on the Bing table.

Kathryn Howard · Answer

Brace yourselves, SEO experts! ChatGPT's new buddy Bing is ready to shake up the search engine landscape, so it's time to adapt your strategies and keep up with the evolving SEO landscape.

Jonas Schaller · Answer

@julien_fayad it is, you can access it from most countrys expect any country in europe because of the hard General Data Protection Regulation the eu has

Julien Fayad · Answer

@jonassc that explains it, I'm in France and unable to use it :-(

Answer

I just think that we will see more and more inauthentic articles. Google will shut it, and finally only authentic and intentional content will make your page rank

Cynthia Brooks · Answer

Definitely! ChatGPT's switch to Bing means SEO strategists now have to master the art of "Bing Optimization" to stay ahead in the game.

Nana Isreal · Answer

@cbrooks55 @julien_fayad I believe so. Since the integration is done, AI will definitely be used for crawling and indexing. But lets see what the future holds with AI

Jonas Schaller · Answer

if you take a look at the plans of google and microsofts search engines, yes it will, the plan for ai is to replace the top pages with a big space for ai and its answers like googles plan with bard

Julien Fayad · Answer

@e33susan that's exactly what I'm thinking about... Google was ruling SEO reports so far, how disruptive will chatGPT be and is it worth investing SEO efforts towards ranking high on Bing now ? That's what I've been wondering

Julien Fayad · Answer

@jonassc I'm still wondering why isn't Bard widely available though... Any idea ?

Julien Fayad · Answer

@cbrooks55 Do you think Bing will use more AI to crawl and index pages in their Search Engine results ?

Will chatGPT impact SEO ?

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