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  • Will AI revolutionize B2B & B2C Media? #personalization

    AI makes it possible to mass-produce personalization. Let me explain... Think about it, all of a sudden we can plug data about ourselves, our thoughts, preferences, relatives etc. into a machine with countless lines of diary entries e.g. code... and AI is capable of creating content out of that. It understands and memorizes links between data points much like a powerful interlinked spreadsheet (like Airtable) with the big improvement of "interpreting" that data and being able to express natural sounding sentences and / or stories with very accurate representation. But it doesn't stop here. Advancements in AI video & audio technology are mind boggling. You can give an app like Descript a few hours of your voice and all of a sudden that damn thing can use your voice to TTS words you never said (TTS = Text-To-Speech). Literally putting words in your mouth. It's DAMN GOOD! If you haven't tried yet, do it. It will knock you out of the park. I believe combining all of that will revolutionize B2B sales, media and e-commerce. I expect there to be a boom - I don't know if short-lived or not - in which all cold emails & messages will include "personalized" videos, personalized episodes of your favorite shows (maybe even a personalized version of Netflix but I think that's v unlikely), and of course personalized gifts of all sorts. That personalization I talk about goes beyond just swapping out names. I believe it will very accurately reflect interests, believes, conversations, etc. of a person. I'll post a bit on that tomorrow....

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    Moon
    I Think AI has the potential to revolutionize both B2B and B2C media by enabling more personalized and targeted content and advertising. One of the key ways that AI can be used in media is through the creation of personalized content and recommendations. For example, AI-powered algorithms can analyze a user's browsing and search history, social media activity, and other data to create a customized news feed or list of recommended articles. Similarly, AI can be used to target advertising more effectively. Advertisers can use AI to analyze data on consumer behavior and demographics to create targeted campaigns that are more likely to resonate with their intended audience. However, its important to mention that the development and implementation of AI in the media industry is still in the early stages, and there are still many challenges that need to be overcome before it can be fully realized. In particular, issues around privacy, data security, and regulation must be addressed to ensure that AI-powered media can be used in a way that is ethical and respectful of consumers' rights.