Why is still so painful to discover new B2B events?

I have the event industry at heart - but I also think that finding new, exciting and relevant B2B events is unnecessarily complicated. Especially in a time of post-covid growth and the increasing value of the 'campfire gene' I feel the gap between demand and discoverability grows even more. There is so much interesting stuff out there I keep stumbling about events that I like by accident and often, when it's too late and someone posts a wrap-up. Anything I'm missing here?