Why content marketing ISN’T working in the way we know 👇🏻

This might be bold, but companies that rely purely on one data resource for content marketing will fail, and they will fail BIG! 💥 🥊 The success of everyone in content marketing depends on the knowledge of your target audience.    You MUST Combine Quantitive and Qualitative Data! 🖇️ Millions of content are written and published daily, but most are crap.  If you don't know your audience, they won't engage with your content either. And all your efforts will end up being CRAP too.  Some simple yet powerful steps might help you level up your content marketing ⬇    1- Speak to your users and potential customers and try to understand their pain points as accurately as possible.  This will give you a sh*t tone of content ideas! You will literally get shocked by what you can come up with afterwards!

⬇ 2- Create surveys: Surveys are a simple way to generate feedback and comments about a subject.  Some free or affordable tools can assist you with this. You can use SurveyMonkey and Typeform to ask questions engagingly. And the survey will help you better understand the following:  * The demographics of your audience * The desires of your target audience, and generally the problems they are trying to solve.  * If you want to be cheeky, you can even gather data about their willingness to pay to solve this problem.  It is also essential to have open-ended questions as they allow people to speak their minds.  ⬇ 3- Best spies WIN 🏆 You must spy on your competitors all the time.  Run a simple audit by just discovering the top keywords of your competitors and their best traffic sources. Tools like Semrush, Ahrefs, and Buzzsumo can help you with this. ⬇ 4- To conduct more profound market research, look on Think With Google: Marketer's Almanac and AnswerThePublic to help you with market research. ⬇ 5- Niche forums    There should be forums where your industry topics are discussed.  You can have a look on established social media platforms like LinkedIn, where you can find 100s of groups on different topics. Also, Quora and Reddit are some forums worth trying!   *PS: This will help you optimise your budget and allocate your resources accordingly. 💰 Voila! You're welcome.