Which social media channels generate the most customers for you? And how it is in reality:

I came across this stat from Neil Patel's agency and it turned out that for B2B: – LinkedIn ("Surprisingly") – X – YouTube B2C: – YouTube – Instagram – Facebook What social media is "the most profitable" for you?

Replies

Vikas Potta
Have heard a lot from fellow makers about Reddit. Just started exploring the channel. Really looking forward to seeing the results in the coming months!
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Tymek Zapała
So YouTube looks like best of both worlds option.
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Gernot Bernkopf
Atm it's LinkedIn for us. Maybe we should pay more attention to YouTube as well.
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Matt Caine
i got one sale from sm. from linkedin. guy was obviously spamming his offer coz his offer had nothing to do with my biz... so he send me his offer, but... i closed him. in about 5 short sentence communication...
Raiane Rezende
I’m kinda surprised to see linkedin there
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Gabriel Serrano
B2C, but LinkedIn was great for me during the beta launch last year. I've heard reddit is good as well, but haven't tried it yet. has anyone had luck with those AI newsletters?
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Gabriel Serrano
@busmark_w_nika oh okay, I'll have to look into that more. Thanks for the heads up!
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Gurkaran Singh
It's funny how social media's 'most profitable' platform can vary so much. For B2B, LinkedIn reigns supreme, while YouTube, Instagram, and Facebook do wonders for B2C. In my experience, Instagram seems to consistently pull in the crowds. Who knew all that scrolling could be so lucrative? And just like how "Her Ideal Match" is set to decode dating profiles, maybe we need something similar to crack the social media code!
Maurizio Isendoorn
Wow didn’t expect YouTube to perform so great for both categories. Will focus more on that :)
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Maurizio Isendoorn
@busmark_w_nika True. But do you notice that people from Yt convert better?
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Anthony Richard Thompson
Majority of our conversions come through Instagram right now. We get some traffic from LinkedIn too but haven't seen as many sales from there yet. Starting to experiment more with TikTok - seems like short form video could be a big opportunity. Curious what channels are working for others!
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Emily Grace Bennett
LinkedIn ads have been the most effective for generating high-quality B2B leads for my SaaS startup. Organic social posts on Twitter and LinkedIn help build awareness, but the conversion rates are much lower compared to paid ads targeting a specific audience. I've heard good things about YouTube ads but haven't tried them myself yet. Curious what channels are working best for others!
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Olivia Jane Mitchell
Reddit can definitely drive some solid traffic if you find the right niche subreddits. Twitter is also great for building an audience, especially in tech/startup spaces. I've found LinkedIn surprisingly effective for B2B. Don't sleep on email marketing to existing customers either! At the end of the day, it depends on your product and target market. Test a few channels, double down on what works, and keep optimizing your strategy. Good luck!
Ryan Chen
Thanks for sharing the infographic! Didn't expect Pinterest works so well for B2C.
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