Which social channels work best for product creators?

Question

It's challenging to grow an audience across multiple platforms. Based on your experience, where is the best place to post content?

I’m developing an AI scraper, and my target audience includes professionals from various fields who need to gather and analyze data. I currently use Twitter, LinkedIn, Reddit, and I also write articles on Medium and Dev.to. Recently, I’ve become more active on ProductHunt.

So far, it seems that Reddit generates the most interest in my product, offering valuable feedback. LinkedIn is useful for finding users, while Twitter seems better for sharing the creation story and development nuances - though my audience there might be more developer-focused. Medium has been my go-to for sharing testing experiences, making it difficult to shift focus, and Dev.to is again mostly for developers.

What’s your experience? What’s your product, and where does your content get the most traction?

Accepted Answer

YouTube allows product creators to dive deep with tutorials, unboxing, and detailed content.

Beckett Thomas · Answer

Facebook offers a broad reach and targeted advertising options for various demographics.

Answer

Twitter is great for quick updates, customer engagement, and sharing industry news.

Answer

Instagram is ideal for visually showcasing products and connecting with a creative audience.

Answer

Pinterest is perfect for driving traffic through high-quality images, especially for niche products.

Answer

Reddit is useful for niche communities where you can share products with highly interested users.

Arvid Boaz · Answer

Esty works well for creators selling handmade or vintage products, integrating social features with e-commerce.

Answer

YouTube. Ideal for demonstrating your product through tutorials, reviews, and demonstrations. Video content can help potential users understand your product and its benefits

Bilal Asif · Answer

@anthony_mark5 Agreed my friend.

Answer

Instagram works great for product creators, especially those with visually appealing products. I've seen good engagement on Twitter and TikTok too for building awareness. LinkedIn can be good for B2B products to connect with potential customers or partners. It really depends on your target audience and where they spend time online. The key is consistently posting valuable content that resonates. I'd love to hear what channels have worked well for other creators!

Answer

Totally! Instagram works great for showing off products visually and connecting with a creative community. TikTok is also gaining a lot of traction for product creators since the short video format is super engaging. LinkedIn can be solid too for B2B products to reach potential customers or partners. Really depends on your product and target audience but those are some of the best channels to start with!

Answer

LinkedIn works well for B2B product creators looking to build professional connections.

Michael Turner · Answer

Twitter works well for directly engaging with potential customers through tweets, threads, and spaces. LinkedIn is great for B2B products to reach decision makers. And don't sleep on Reddit - niche subreddits can have super passionate users that love discovering new tools. The key is knowing your target personas and being authentic in each community.

Andrew C. · Answer

i feel... insta would be the best fit for product creators

Which social channels work best for product creators?

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