Which multi touch attribution (MTA) tools have you used?

To effectively track the different stages of the lifecycle for a product and implement an attribution strategy, you can utilize attribution tools such as: 🤝1) HubSpot Attribution Reporting: HubSpot, a popular CRM and marketing automation platform, offers attribution reporting capabilities in its free CRM tool. HubSpot's attribution reporting allows you to track the impact of various marketing channels and touchpoints on lead generation and customer acquisition. You can analyze the performance of different campaigns, ads, emails, and website interactions in driving conversions. 🤝2) Google Analytics: With Google Analytics, you can track user interactions across various touchpoints, such as website visits, referrals, social media, and email campaigns. Google Analytics provides built-in attribution models, including Last Interaction, First Interaction, Linear, Time Decay, and Position Based, allowing you to attribute conversions to different marketing channels and touchpoints. While Google Analytics itself is free to use, advanced attribution features may require a Google Analytics 360 subscription. 🤝3) UTM Parameters with Google URL Builder: Google's Campaign URL Builder allows you to create custom URLs with UTM parameters to track the effectiveness of different marketing campaigns and channels. By appending UTM parameters to URLs in your marketing materials (e.g., email campaigns, social media posts, ads), you can track user interactions and conversions in Google Analytics. UTM parameters enable you to attribute conversions to specific campaigns, mediums, sources, and keywords, providing insights into the performance of different marketing efforts. This solution is free and relatively easy to implement. ✈️Which solution has helped you track different touchpoints?✈️