Which marketing channel did you focus on after your first ProductHunt launch?

Question

We launched Curatora.io for the first time on ProductHunt and acquired over 200 users who signed up for our 30-day free trial. We received a lot of good suggestions and feedback from real users, which helped us to improve our product. Discovered good bugs that we had missed during our own testing. Now we're wondering: what should we focus on next? Which marketing channel should we work on? We're thinking of two things: 1. Spending time on inbound marketing and generating good content for SEO. 2. Work on direct sales, LinkedIn outreach, or cold email. What have you done to acquire new users after the first ProductHunt launch? We'd love to hear any suggestions or advice!

Richa Sharma · Accepted Answer

3. You could focus on BOFU content if you're looking for sign-ups. SEO content will mostly build awareness but won't be the primary source of generating new users.

4. Get your G2/Gartner/Trustradius or any similar profile up? They're an excellent source for new qualified users.

And a tip: Personalize anything outbound.

That's my two cents!

Quite an interesting question. I will be looking out for more answers.

Gabe Moronta · Answer

@richa_sharma07 great answer!

Imtiyaz · Answer

@rocco_stefano Thanks for the kind words and wishes.

Gabe Moronta · Answer

This is amazing insight and feedback @imtiyaz922

You can never go wrong w/ good content for SEO, highly underrated.

Rocco Stefano · Answer

Hey Imtiyaz congrats on your successful product launch, also enjoy your discussions. Keep well.

Answer

We choose going productled with our growth strategy so we concentrate on the marketing side more. For example, creating quality content rather than focusing on SEO is pretty crucial for us. Also, we try to make a viral impact to let our products spread the word among our ideal customer profile.

Qudsia Ali · Answer

-Spend time on content marketing
-Enlist your product on Appsumo
-Make your appearance on review sites like G2, Captera, TrustRadius, Trustpilot
-Don't forget the traditional cold outreach methods

Anna Nenasheva · Answer

I know a lot of people here will disagree with me. But I'm paying particular attention to email marketing right now. There are a number of marketing processes that are almost impossible to do manually. That's why I use zendesk tracking emails. For example, sending trigger emails and transactional emails. But these operations are very important for your business. And this is where automation comes to the rescue.

Daniel Burns · Answer

Congrats on acquiring over 200 users for the free trial, that's a great start @imtiyaz922  🚀 
Make sure those users leave feedback on most popular review sites, such as Capterra, G2, Gartner, TrustRadius, etc. Nowadays, people tend to check the reviews first before considering to try out a new product.

We tend to take a hybrid approach to this matter, incorporating both inbound marketing along with cold email/LinkedIn outreach. 
And definitely ensure having high quality material and a personalized outreach.

Imtiyaz · Answer

@richa_sharma07 Thank you so much Richa!

Yes, we have created our product pages on these sites. Will definitely work on improving them and get five stars :)

Kovid Batra · Answer

Hey Imtiaz, 
Congratulations on the successful PH launch.
You can start engaging in communities or on platforms where your ideal users are seeking guidance to manage and publish content.
All the best!!

Richa Sharma · Answer

@imtiyaz922 all the best! If you get more ideas please do share :)

Which marketing channel did you focus on after your first ProductHunt launch?

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