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  • Which book has impacted your work much more than expected?

    Maria Hagsten
    3 replies
    For me, the one that stands out is the book "Implementing Value Pricing" by Ronald J. Baker. As someone new to pricing theories, it gave me such a deep understanding of pricing that I felt equipped to handle pricing decisions with more confidence. But curious to hear what you've all been surprised by so I can get some further reading inspiration 📚

    Replies

    Daniel Zaitzow
    How to win friends and influence people was insightful. Very cool on the pricing side tho - I have just ordered it on amazon.
    Louis Garnier
    "Influence and Manipulation" by Robert B. Cialdini