Where are you trying to build an audience?
Tom Jacquesson
19 replies
What's the most important place online for you to create an audience as a maker? Why?
Replies
Clément Jacquelin@jacquelinclem
Marshmallow Icon Kit
Today it's Twitter + Product hunt + Dribbble.
Trying our best to create valuable content.
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FlowInSpaces by Flowjin
I'm trying to make friends on Twitter and it's interesting that people actually pay attention to DMs and you can start a conversation with them.
Price2Spy
For me - ProductHunt and similar platforms and social media (mostly Twitter and LinkedIn).
FromNotion
Hi, again, Thomas. The most important place for me is Twitter. I don't know why, but I feel my audience (startup founders/SaaS makers/indie hackers) lives there.
We haven't launched yet but it'll be Twitch for us as that's where are initial target customers are. But we'll be using Twitter heavily - it's often the secondary platform that Twitch streamers use to promote their streams.
As mentioned already we do intend to supplement with our own content via a blog as well as repurpose some of our Twitch content on Youtube.
@maxwellcdavis curious to see what that product is! We're working on something for Youtubers.
@tomjacquesson We'll be sharing what it is around late December/Early Jan :)
Great question, Thomas!
1. We are really focused on growing on twitter, it feels like twitter is the new linkedin. A lot of professionals from product and design teams there.
2. We are experimenting with attracting a design audience on Instagram
3. Design inspiration websites gave us a huge boost in the waitlist
4. Right here, on Product Hunt!
Luna Ring
We are a creator economy product - so we've been building audience on instagram. Medium blogs have been working out well, so have discord/reddit communities for us.
Also, Launched today on PH :D The future is going to be community led growth.
moji AI wearable
I feel like the best place to build an audience is on your own platform of sorts whether a blog, newsletter, app, whatever, but something where you actually own the database.
moji AI wearable
@tomjacquesson Free publications are good especially when your product has a network effect...
Brief on Demand by Amy
Great question. We're mainly focusing on PH, social media (LI, Twitter, FB), as well as trying to be featured in some newsletters/articles.
@lior_galante_cohen How do you grow your PH audience?
Brief on Demand by Amy
@tomjacquesson getting to know people in the community, participating and creating discussions, and connecting with fellow makers. You can also launch a Ship page :)
SocialBoat
We are a creator economy product (SaaS) and our prime customers are on Instagram. But, that being said we do not want to rely entirely on Facebook. So, our approach is -
1. Generate and share a lot of free content on Instagram to get people interested in what we are building. We use Insta lives, reels, posts and stories to deliver it.
2. Once people start following us, we try to get them to join the SocialBoat free but private community. Over here we give access to exclusive lives, premium content & AMAs.
3. Once people are interested in the free community, we try to get them to convert to the next funnel step, which is use our product.
This way we run a subtle nurture campaign with our customers and they gradually enter the ecosystem.
@rahul_2992 Sound approach.
Makes a lot of sense for your target audience.I think there might be stuff we can do together, sending you a DM on your LinkedIn (your Twitter DMs are closed).
SocialBoat
@tomjacquesson Absolutely. Got your message. Let me reply on LinkedIn.
Facebook and other niche communities