When you are picking marketing channels- how much testing do you do before picking the winner?

Question

What does your testing window look like? 1,2,3 weeks? 1 month? how long before you pick one & go all in?

Gurkaran Singh · Accepted Answer

Deciding on marketing channels is like dating - you need to test the waters for a few weeks, but not ghost them too soon! I typically give it around 2-3 weeks of testing before committing and going all in.

My3 Murthy · Answer

@thestarkster That's a good testing timeframe

When you are picking marketing channels- how much testing do you do before picking the winner?

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